IBA is the prominent management capacity building institute in Bangladesh. Digital Marketing Competencies (DMC) is latest offering from Institute of Business Administration (IBA) of Dhaka University. IBA through its Management Development Program (MDP) is working on building the marketing skill of different level managers. At this time of information and technology without having a sound digital marketing skill no one can be a good marketing professional.  Now a day’s digital marketing dominates the lion share of the marketing cost. Return on investment of Digital marketing is more effective than the other marketing tools. 

So success in marketing depends on having the grasp on Digital Marketing Competencies (DMC). 

 IBA regularly offers: 

1. Master in Business Administration (MBA)

2. Executive Master in Business Administration (EMBA)

3. Bachelor of Business Administration(BBA)

4. Doctor of Business Administration(DBA)

5. Many Certificate Programs from MDP

Along with other marketing techniques marketing managers require sound digital marketing skills. It will bring you on the top of the employers’ choice list made for marketing professional. 

Digital Marketing Competencies (DMC) is designed for those people who are already engaged in marketing profession and who are willing to take marketing as a profession. Good Digital Marketing Competencies (DMC) will add more value to your marketing career.  

People who want to learn importance of Digital Marketing, types and effective ways to convince people in digital platform to avail product or services may attend this course. 

Moreover, those who are working on digital marketing but have no formal training or education on Digital Marketing may replenish their knowledge with this Digital Marketing Competencies (DMC) course.     

IBA has offered this course considering the requirement of time. For any industry it is a very effective course to attend. 

Application Deadline:

June 17, 2021

Class Commencement: 

June 25, 2021

Minimum Qualification: 

1. Graduation

2. Minimum 02(Two) years of experience (Experience bar may be relaxed for exceptional academic result) 

Application Process:

You may apply electronically to mdp@iba-du.edu , for further details see the circular posted below. 

For more Digital Marketing Course you may visit URQUERY TRAINING

For further details see the main circular and collect application form you may visit website of IBA.                                      

For further details you may see the circular from Daily Prothom Alo: